In this Age of Online SEARCH …
Great Content is KING !

Yes, this is an amazing time in history.
Because of the advances in personal communication tools and platforms,
You and I have the ability to reach and have an impact on MILLIONS of people …  if we simply develop our online skills.

More than ever, our “voice” and our “unique message” has more ability to move-people-to-action and produce positive results, than any government legislation or shift in policy by a large corporation.

So ….
How do you use tools to leverage your time and AMPLIFY YOUR MESSAGE?

Become “masterful” … at delivering GREAT CONTENT that’s EASY TO FIND

Original Content Creation …
Your Blog/Videos/Livestream/Podcasts

Developing your own original online “content” is the BEST WAY to develop know,like, and trust with a larger audience.

Your Personal BLOG (I mean your own “hosted/paid” site) should be your central hub.

Why a blog, and NOT a social media space?
Because, your “self-hosted” blog is your own permanent piece of
internet real estate.
You Control It … TOTALLY!

Having said that … you can now have FUN deciding on the topic(s) that are most important to you, and the “medium” that you are most comfortable with, to share your unique message.

Pick no more than 5 topics that you are really passionate about, and pour your energies into CONSISTENTLY producing videos and images as content for articles that you publish on your BLOG and social media

Devote some thought to the question of “How would a person SEARCH for this subject online” … then practice the science of developing your blog article “titles” using the same Keywords or keyword phrases that people would use in an online search.

There are a TON of ways that you can create your original content.
Aside from video, blog articles, and livestream broadcasts … there is also:
– eNewsletters,
– eBooks,
– “white papers”,
– Reviews,
– Case studies,
– Infographics,
– Slides,
– Digital magazines,
– eLearning series.

On any given “topic” that you put energy behind, you can magnify the impact by delivering your single content message …  in several of these formats.

Content Curation …
Find Authors that Resonate with Your Message

Want to Leverage your available time … and still deliver information to your audience that supports your “message”?

Then, “Content Curation” (finding content produced by others) is a GREAT WAY to leverage your time, while adding relevancy to your message.

Content Curation is simply the practice of using automated tools (software or services) that perform online searches for topics that are aligned with your core message.

A content curation “aggregator”  delivers that content to you (blog articles, videos, etc),  and can you re-post that information on your site or social media space (being sure to reference the original author and source).

This allows you to support your own original content with other “relevant information” that is supplied by other authorities on the subject. 

Your audience gets more of the information that they can to you in search of,
and you leverage your time, while positioning yourself as a valuable contributor on that given subject.

Here is a list of Content Aggregator Services …
that will help you build authority in your message and a loyal audience,  over time.

1) Scoop.it

This is the “nexus” of content curation and social media with a Pinterest-esque user interface. Start with a topic of interest and Scoop.it will not only generate the most relevant articles to view and share, but it will also include complementary topics and other Scoop.it users to follow.

Scoop.it will send a daily update of the topics you follow to keep pace with the most relevant articles to share.

2) Feedly

Feedly is a supercharged RSS Feed and an ideal replacement to those who loved Google Reader.

3) Storify

Storify helps makes sense of an increasingly overwhelming and noisy social web. The concept is simple: Users can search, browse or create stories from social media sites like Facebook, Twitter and Instagram to, well, tell or follow a story.

4) Swayy

Swayy takes the work out of finding and tracking the analytics of content curation.

Swayy integrates your social accounts, topics of interest, AND analytics in one place to read and share. The onboarding is practically nil. By adding one of your social accounts, Swayy will start algorithmically curating some of the best and most popular content that comprises your social network. You can add topics and Swayy will broaden its search.

5) Sniply

Sniply isn’t a curation tool per se. But it’s such an essential complement to anyone that shares curated information that I’d be remiss to leave it out. Sniply lets you include a custom message to almost any third-party content you share.

Now that you’ve got “leverage”, with your new knowledge of content curation services … you can deliver more of “your message” to your audience.

Use Powerful Content  To Make A Positive Impact On the World !!!