High Touch Blended With Hi-Tech Builds the Trust Factor
Do the people that you are offering your unique talents, skillsets or products and services trust you?
And just where does this whole conversation of “trust factor” fit into your business relationships?
In this rapidly changing social landscape that is quickened and delivered to us, directly to our personal communication device, and sometimes without us even “asking” … having the ablility to clearly determine who is serving our interests, versus who is just interested in our cash … is a major concern.
In this post, we are going to explore the “trust factor”, and 5 steps to building it into our daily interactions with our marketing efforts.
There are 5 key factors that determine the comfort level, and positive relations that you will have with any person.
Let’s ask some simple, yet powerful “questions” about ourselves, to see if we are giving what the other person needs to allow them to be comfortable with doing business with us.
- Does this person “know” me
- Does this person “trust” me
- Does this person “value my judgement”
- Does this person “respect my opinion”
- Is this person willing to “take my recommendation”
Here is the bigger question … What am I doing daily in my “marketing process” to ensure that I am building experiences with my contacts to strengthen these 5 factors?
Technology has made our lives increasingly transparent.
The internet, video, and mobile devices are wonderful tools that bring all of our strengths and weaknesses to the attention of others.
Building Your “Know Factor” Online
That’s where technology comes in ….
– Use social media, your email list, and video to begin building an online family.
– You may have thousands of contacts … so you have to write and speak as though your were having a conversation with one person, face-to-face.
– Go for “engagement” and “response”. Ask for comments, Some people will reply, and you should build even stronger conversations with those that do.
Suprisingly, the “KEY” to all of your efforts paying off is … YOUR CONSISTENCY… and the discipline to offer some valuable information, regularly.
The Trust Factor
If you are a ghost, with no image, or your image is something abstract, and NOT your picture … it will be harder for you to establish “trust” online.
Get a cheap digital camera, of use your cell phone and start sharing some of your life with your audience.
Video lifts your ideas off the printed page and delivers them with YOUR passion … and your personal flair.
Your video does not have to be about what you’re promoting, it just serves as a way to connect with your people, in a more personal way.
Value and Judgement
Pick a topic and become an authority on it … over time.
This is where you match keyword research (what others are seeking answers for online) with topics that you enjoy reading and discussing.
Find some area that you and others are having a challenge with, and pour yourself into finding solutions for that challenge.
Blog about it … and pull your email list and your Facebook friends over to your blog by giving them links to your blog, for review and comment.
Your Opinion … Does it Merit Respect?
Remember those hundreds of Facebook Friends that you’ve built over time.
Take 30 minutes a day and ENGAGE WITH THEM … DAILY … by commenting on the posts that THEY WRITE!
It shows that you care enough to respond to what matters to THEM!
Your Recommendations
This is where you masterfully blend your informational content (value) with your sales message (offer).
Your mix, in a 7 day period, should be … 5 days for every 2 !
– 5 days of pure value (informational content)
– 2 days of your sales offer
Make your offer something that satisfies a need for your audience, or is a solution to something that is hindering their personal or business growth, and you will find more and more people who will take your advice and “buy” … or join with you in your projects … or BOTH !
Discipline yourself to make these principles a part of your daily practice and you will make great strides in raising your Trust Factor.
success to you,